Mercedes-Benz
A-Class Launch Roadshow. A genuinely unique and jaw-dropping project befitting one of the world’s most renowned brands. Working alongside Creative Director Simon Hatter, our Team delivered a truly magical ‘reveal’ that helped to raise awareness of Mercedes-Benz’s New Concept A-Class.
Year
March 2019
Client
Mercedes - Benz
Agency
HATTER
Project Summary
Mercedes-Benz New Concept A-Class Reveal – A high-impact event across four major UK retail malls showcased the future of automotive design.
Dynamic Unveiling Experience – A mirrored box with dynamic light tubes revealed a full-size 'clay' model every 15 minutes, accompanied by specially commissioned music.
Engaged Audience Interaction – The public's enthusiastic response and social media buzz far exceeded expectations, amplifying the event’s success.
Exquisite Design Display – The event highlighted the exceptional design of the new Mercedes-Benz A-Class, leaving a lasting impression on attendees.
