Mercedes-Benz
A-Class Launch Roadshow. A genuinely unique and jaw-dropping project befitting one of the world’s most renowned brands. Working alongside Creative Director Simon Hatter, our Team delivered a truly magical ‘reveal’ that helped to raise awareness of Mercedes-Benz’s New Concept A-Class.
Year
March 2019
Client
Mercedes - Benz
Agency
HATTER
Project Summary
Our team orchestrated a spectacular 'reveal' event for the Mercedes-Benz New Concept A-Class, touring four major UK retail malls. Encased in a mirrored box with dynamic light tubes, the full-size 'clay' model unveiled every 15 minutes to specially commissioned music, showcasing its exquisite design. The public's enthusiastic response and the surge in social media engagement far exceeded expectations, highlighting the event's success.
